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Can you design a hologram? This is one of the most common questions we hear at Spye and it’s one that comes with a long answer. A hologram is the ideal visual display: visible from all angles, 3-dimensional without polarized viewing lenses, and free from the physical framework that often makes full suspension of disbelief difficult in a viewing experience. The complexity in the answer to this question lies in the fact...

Written by Conor McGill Try this simple exercise. Look closely at your screen, see if you can distinguish individual pixels. If you have a relatively new screen, it is likely that it will be difficult to see each pixel. Now, bring your eyes to within 12 inches of the screen, you will most likely start to see the pixels, and the overall picture will look more choppy. Now, bring your eyes...

RFID doesn’t just stand for “Really Fresh Ice-cream’s Delicious” - it’s also the commonly used acronym for Radio Frequency IDentification. At Izzy’s Ice Cream, both interpretations of RFID are equally important. While technology may not be the first thing that comes to mind when you think about your neighborhood ice cream shop, Jeff Sommers and Lara Hammel, the owners of Izzy’s Ice Cream, might soon change that. Izzy’s Ice Cream produces...

Fortune 500 sponsorships. Sold out stadiums. Tens of millions of global viewers. This is the world of eSports and it’s expanding at an astounding rate. While video games have been around for decades, competitive gaming at this scale is new. Increased connectivity and the emergence of free web-based games have propelled participation and cooperative play to unparalleled heights. This increase in participation is impressive but not entirely surprising. While past generations of...

What can digital signage do that print cannot? Digital signage is inherently more dynamic than its print equivalent but when coupled with an immediate call to action and a custom build, digital signage can become an immersive and memorable experience. Invite interaction   .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%;...