New to Spye’s toolkit in 2017 is our In-House Content Division. The new addition has a combined 30+ years of creative, storytelling, and production experience, allowing us to provide a seamless experience with our AV integration expertise. We strongly believe that content should drive technology, and now we have the full capacity to deliver creative that can bring your project to new heights.
As another feature of the Baker Center video wall, we were tasked with creating a branded, palate-cleansing interstitial to add variety to the wall’s playlist. The only direct ask from Transwestern was that the Baker Center’s logo roll across the screen at some point, otherwise it was a completely open brief.
This project was unique for Spye, as it was more of a traditional advertising spot as opposed to content for a screen installation. Our content team’s background is in commercial filmmaking, so it put us right at home.