New to Spye’s toolkit in 2017 is our In-House Content Division. The new addition has a combined 30+ years of creative, storytelling, and production experience, allowing us to provide a seamless experience with our AV integration expertise. Our policy is to consult with the client about the project and their content needs, interpret and give a range of ideas within multiple budget ranges, and give our honest recommendation on what would provide you the best solution. We strongly believe that content should drive technology, and now we have the full capacity to deliver creative that can bring your project to new heights.
It is an incredibly rare opportunity to create art for the sake of art, and we more than jumped at the chance to do just that for Transwestern’s remodel of the Baker Center complex in Downtown Minneapolis.
As another feature of the Baker Center video wall, we were tasked with creating a branded, palate-cleansing interstitial to add variety to the wall’s playlist. The only direct ask from Transwestern was that the Baker Center’s logo roll across the screen at some point, otherwise it was a completely open brief.
This project was unique for Spye, as it was more of a traditional advertising spot as opposed to content for a screen installation. Our content team’s background is in commercial filmmaking, so it put us right at home.