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Baker Center: Faces

It is an incredibly rare opportunity to create art for the sake of art, and we more than jumped at the chance to do just that for Transwestern’s remodel of the Baker Center complex in Downtown Minneapolis.  We were tasked with creating a piece of motion art for the enormous 60’ video wall that we designed and installed, and it was a great challenge to push the envelope when it comes to scale as well as concept.

 

The concepting mostly revolved around sense of place, and the Faces concept resonated with all of us the most.  In a time where lines are being drawn and differences are emphasized as cause for separation, the opportunity to voyeuristically engage with the faces of people gives us a chance to contemplate our shared humanity across race, creed, and economic status. The groupings of the five faces changes throughout the piece in order to allow for realization of the judgements we make at the moment we see a face. The slight differences in each performance represent the unique perception and lens through which we all view and interpret our world.

CLIENT:

Traveler’s Companies, Transwestern

CREDITS:

Director/Executive Producer: Dave Clements

Producer: Amy Erickson

Associate Producer: Margot Fleming

1st AD: Brian Page

DP: Scott Regan

AC: Keith Moechnig

Gaffer: Sev Pearman

Grip: Mickey Richardson

Hair/Makeup: Natalie Hale

Editor: Randy Kramer

Audio: David Russ

Creative Direction: Ryan Hanson

BEHIND THE SCENES

This production faced an interesting set of challenges, not the least of which was making sure we had ample time with each of our 21 subjects.  An ingenious camera and lighting setup constructed by our DP, Scott Regan, and our Gaffer, Sev Pearman, allowed both light and frame to be adjusted simultaneously as each subject sat down, saving precious minutes that could be spent capturing footage. We also had a series of videos and songs playing through an ipad mounted behind an eye-liner system, usually used as a teleprompter, to give our subjects a consistent stimulus to react to in each sitting. In the end, we walked away with over 21 hours of footage (120 frames per second adds up quickly) that showed just how different-and-yet-alike all 21 people were.  We called that a serious success.