A Colorado-based startup called Confadent Oral Technology reached out to us to create a launch video for social media announcing the release of their new product. This project was unique for Spye, as it was more of a traditional advertising spot as opposed to content for a screen installation. Our content team’s background is in commercial filmmaking, so it put us right at home.
The Confadent team had a concept in the works, so they turned it over to us and we took it up a notch. The focus of the concept was to juxtapose over-the-top melodrama with the stark reality of a life on the go, resulting in a fun jaunt through the land of comedy. It was a great opportunity to work with one of our favorite writers and have some fun with our flavor of humor.