Our in-house creative team is made up of animators, producers, directors, and designers with a long tenure in advertising and media production. We believe that content is the soul of an AV experience, equipping Spye to translate creative concept into technical execution all under one roof.
As another feature of the Baker Center video wall, we were tasked with creating a branded, palate-cleansing interstitial to add variety to the wall’s playlist. The only direct ask from Transwestern was that the Baker Center’s logo roll across the screen at some point, otherwise it was a completely open brief.
This project was unique for Spye, as it was more of a traditional advertising spot as opposed to content for a screen installation. Our content team’s background is in commercial filmmaking, so it put us right at home.